Grass Roots

2019 National Food & Beverage Management Conference

Edmonton, AB, March 9 - 12, 2019
Westin Edmonton


On behalf of the 2019 organizing committee, we invite you to Edmonton, Alberta, March 9 – 12, for the CSCM National Food and Beverage Management Conference.  

Our theme of “Grassroots” is represented by the amazing ideas, local businesses and key partnerships that literally spring up around our clubs and communities all the time.  

During this Conference, we are pleased to include tours of four completely different and unique private clubs.  An opening “beach” party at The Royal Glenora Club, a mystery tour of the Derrick Club, and the progressive gala dinner, hosted at the University of Alberta Faculty Club and Windermere Golf and Country Club.

Education sessions each day offer a broad range of topics such as management styles, human resources techniques, sustainable food sourcing, craft and cask beers, chocolate and wine.  Exciting panel discussions, round-table talks and inspiring key speakers will educate you in the day and club and city tours will excite you at night. 

Take some time to see all that Edmonton has to offer. Catch an Edmonton Oilers game at the new Rogers Place Arena, only a short walk from the host hotel, The Westin.  Network and discover Edmonton’s amazing local downtown dining scene.  Head right across the river to explore the trendy Whyte Avenue nightlife in the heart of Old Strathcona. Edmonton’s Club Managers are proud of their clubs and their city and love to be hosting this amazing conference - feel free to ask about some of our favorite spots. 

The preliminary program offers more details on all of the conference events. Don't forget to review the conference feesconference information, and details on conference speakers. You can also find details on travel and accommodation, and general information

Greet old friends and meet new ones as we all learn, socialize and dine together in Alberta’s capital city.  Can’t wait to see you here in March.

Many thanks to the following individuals for their time, efforts, and contributions to the planning of this conference:

  • Amber Anderson, Belvedere Golf & Country Club
  • Derek Bevans, The Royal Glenora Club
  • Steve Buzak, The Royal Glenora Club
  • Ryan Chmilar, Belvedere Golf & Country Club
  • Trevor Gregory, Windermere Golf & Country Club 
  • Brandon Priddie, Windermere Golf & Country Club

CSCM 2020 National F&B Management Conference Representatives:

  • Jermaine Brissett, CCM, Oakdale Golf & Country Club, Toronto, ON 
  • Jason Meier, The Oakville Club, Oakville, ON

We look forward to seeing everyone in Edmonton!

Yours truly,

Scott Hippe
General Manager / COO
Edmonton Petroleum Golf Country Club
Conference Co-Chair

Brendan Robbins
General Manager
Faculty Club, University of Alberta
Conference Co-Chair


Registration is open and advance registration will remain open until January 25, 2019. 

Information on various sponsorship options can be found in this Sponsorship Prospectus

Details on the conference can be found below.

Full Conference Registration, includes education and social program
  • CSCM Active Member (includes social program)
    • Advance (before January 25, 2019): $825
    • Regular: $995
  • CSCM Associate Member (includes social program)
    • Advance: $875
    • Regular: $995
  • Non-Member (includes social program): $995
  • Student (includes social program): $350
  • Daily Rate (includes social program for that day): $475
  • Social Program only: $425
Payment Options
  • Cheque
  • Credit Card (subject to a 2.5% fee)
  • Electronic Funds Transfer
Cancellations must be received, in writing, by no later than February 22, 2019. Cancellations received by this time will be refunded the conference registration fee less a $300.00 (plus HST) administration fee. Cancellations received after February 22 cannot be refunded.

The Preliminary Program is available to download and a printable version of the program-at-a-glance is also available. 

View the program-at-a-glance below.

Learning Objectives
Upon completion of this educational program, participants will be able to:

  • Define service excellence
  • Identify emerging food and beverage trends
  • Discuss the biggest challenges facing the club industry
  • Review key learnings that will be applicable to practice

Conference Program
Members who register for and attend the CSCM 2019 National Food and Beverage Management Conference will be awarded four Association Activity Credits. Education Credits are awarded on the basis of one credit for each 60 minutes of education time. Breaks are not included. An evaluation form must be completed and submitted for each session in order to be eligible for the credit(s). Participants must be present for the full session to receive credit. There are a total of 14 National Education Credits possible if you attend all sessions. An additional six credits are available for those attending the optional CMI course and must successfully complete the test at the end of the course.

Social Program
The social events are included in your Full Conference Registration. Additional tickets may be purchased online.

  • Saturday, March 9 - Welcome Reception at The Royal Glenora Club
    A beach party in Edmonton??? In March??? Yes!
    The opening welcome reception for the CSCM 2019 F&B Management Conference will be hosted at The Royal Glenora Club. The RGC is proud to present a unique style party on the upper pool deck of their fantastic indoor aquatic facility. Casual dress recommended so break out your Hawaiian shirt and enjoy the ambiance and fun of a beach party and an exclusive tour of one of Edmonton’s finest private multi-recreation clubs.
  • Sunday, March 10 - The Derrick Golf & Winter Club - Tour and Social Event
    A Magical Mystery Tour – After our educational session at The Derrick Club, participants are invited to tour Edmonton’s largest golf and multi-purpose private club. The Derrick team will take groups on an interactive experience as we visit different areas of this amazing facility. Be prepared to be treated to a fun experience that only Jim Hope and his team can provide!
  • Monday, March 11 - Gala Evening: Reception at the Faculty Club, University of Alberta and Dinner at Windermere Golf & Country Club
    Our progressive dinner starts with a reception at the University of Alberta’s Faculty Club, an alpine chalet style club overlooking Edmonton’s beautiful skyline and river valley. Next, we board the bus for a short drive to Windemere Golf and Country Club, nestled along the river bank of the North Saskatchewan River, the Windemere is one of Edmonton’s premier private golf clubs. Our gala evening will continue there with an incredible dinner and amazing live entertainment.

Club Health & Sustainability

Saturday, March 9 9:00 AM – 4:00 PM 6 EC; CC=Leadership

Presented by: Brad Kotowich, Owner/Principal, Focused Leadership Group Ltd.

This course is recognized as one of the CMI courses required under the Certification Program, based on the successful completion of the test at the end of the course.

Fees

  • Member
    • Advance: $395
    • Regular: $445
  • Non-Member
    • Advance: $495
    • Regular: $545

Please note that a seperate fee is required to register for the CMI course scheduled all day on Saturday March 9, 2019. For further information, please click here.

Sunday, March 10

8:15 - 9:15 AM Opening Keynote Presentation 1 EC; CC= Leadership

Age of Engage
Presented by: Roger Haskett

Engagement means active participation in your desired company culture, a greater buy-in to your brand, and improved bottom-line results. It is the secret sauce that makes your work and your life magic. Roger utilizes an innovative session format that ties stories, theory, and application together in a team-based game to prime every participant to learn and create engagement in the room for everyone to experience and benefit from. His unique insight and forward-thinking approach to workplace dynamics and culture will challenge participants to re-think their attitudes and discover new and exciting ways to deliver more value to their clients and those around them. Participants will walk away with tangible tools that will inspire them to be more productive, creative, and successful in their work.

Roger is an award-winning international keynote speaker and president of Engagement Unlimited. With his award-winning keynotes and innovative programs, he ignites positive transformational change in teams and individuals across North America and beyond. Roger’s topics range from performance under stress, the power of play, effective communication skills and the age of engage within companies and culture at large.


9:30 – 10:30 AM Education Session 1 EC; CC = Membership & Marketing

Connecting Your Club’s Culture
Presented by: Kelly Doody, Founder & Principal, The Social School

Prepare to learn about the marketing that matters in 2019 and beyond, and the winning tactics and tools in everything from mobile search and website design, to organic posts and paid reach. This session will help you identify effective digital marketing opportunities for your organization, execute world-class social content and digital campaigns, and optimize your marketing efforts for maximum ROI.

Kelly is a journalist-turned-digital marketer. In addition to founding The Social School and its flagship annual conference The Post Forum, she is the co-founder of Press + Post – one of Canada’s foremost modern marketing agencies. Nothing makes Kelly happier than moving individuals and organizations big and small towards becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.


1:30 – 2:30 PM Education Session 1.5 EC; CC = F&B Management

Farm to Table
Presented by: Blair Lebsack, RGE RD

Connecting diners to their food and the local Edmonton food community.

Blair is the chef and owner of RGE RD (Range Road). RGE RD was built out of a desire to connect further with Alberta’s unique culinary landscape. While we wanted to exemplify the philosophy of local, healthful and ethical food, there was also a desire to reimagine the dining experience as belonging to a specific time and place. Rather than emulate a style of cuisine or be pegged as something instantly identifiable or categorical - like Italian, French, et al, we endeavour to be “untamed”.


3:30 PM Education Session 1.5 EC; CC= F&B Management

Service Excellence
Presented by: Jim Hope, CCM, CCE, GM/COO, The Derrick Golf & Winter Club, Edmonton, AB

Great Service is mandatory in today’s club world. The differentiating factor between your club and the one down the street or restaurant around the corner should be Great Service. This session will give you 9 Simple Tips for consistently providing service your members will brag about.

Jim joined The Canadian Society of Club Managers (CSCM) in 1996 and is a past President at the Branch and National level. In addition to having been a club manager, he is a husband, father, cyclist, runner and ringette coach. He believes that success in this industry comes from the sharing of information and ideas. Jim believes that with ongoing education coupled with industry networking, managers can learn from others’ successes and discover what the “Best Practices” are in clubs.


Monday, March 11

8:00 – 9:30 AM Education Session 1.5 EC CC = F&B Management

Delivering the Shaughnessy Experience
Presented by: Jason Sigurdson, CCM, CCE, GM/COO, Shaughnessy Golf and Country Club, Vancouver, BC

With many years of delivering one of the finest club experiences in one of the largest country club F&B operations in Canada, I often get asked, “What are the secrets for developing a winning recipe in F&B?” The reality is that there are no silver bullets, but with: hard work, dedication, creativity, and critical thinking, you have a chance. There are no substitutes for these components of management. Practically speaking, for years we have followed the principles that are encompassed by the acronym M-Y-T-H to provide consistent service standards at Shaughnessy Golf and Country Club. While some have said it is a ‘myth’ that you can make money in private clubs, following these simple approaches in your Food & Beverage Department will produce improved results, better member satisfaction, and a better work experience for all staff.

M – Member Experience
Y – Your Accountability
T – Team
H – Hiring

Jason is passionate about leadership, mentorship and coaching. He holds a Bachelor’s Degree in Business Administration. He is currently serving as a National Director for the CSCM, chairing the Certification Committee and is the President of the CSCM Pacific Branch as well as the Dogwood Chapter of the CMAA. He is a regular lecturer and speaker about club management and leadership within the two associations as well as other academic and club-related organizations.


10:30 – 11:30 AM Panel Discussion 1 EC; CC=Interpersonal skills

The Art and Flair of Club Management

Presented by: Jon Fisher, CCM, GM, Silver Springs Golf Club, Calgary, AB
  Jim Hope, CCM, CCE, GM/COO, The Derrick Golf & Winter Club, Edmonton, AB

1:00 – 2:30 PM Education Session 1.5 EC; CC= Leadership

Help Your Team WIN
Presented by: Shelley MacDougall, New Reality, Calgary, AB

It’s a new reality! Our workforce is changing and the role of the manager is changing. Across North America successful organizations are adopting a “coaching” style when leading their people. In this session we’ll look at the coaching role and apply a basic coaching model that leaders can follow to help their people WIN!

This will be a dynamic, interactive session designed and delivered from a coaching perspective. Participants will leave with great insights on leadership - for themselves and others. They will take with them the resources and tools to lead their F&B department (and their Club) to the next level this season!

Shelley is dedicated to creating leaders in life! Whether she is coaching one on one, facilitating learning for groups, or delivering keynote presentations, Shelley’s dynamic style and compassion for people are undeniable. After obtaining her business degree at The Ohio State University, Shelley has invested the past 30 years in training and leading others. She is grateful to have had the opportunity to work with some top organizations. At the age of 23, she began her training career as an instructor with the Dale Carnegie™ organization. She then moved to Human Resources and senior leadership positions in the hospitality industry – including Marriott International, and The Glencoe Club (Calgary, Alberta), one of North America’s leading private sports and social clubs.


2:45 – 4:15 p.m. Education Session 1.5 EC; CC = F&B Management

Contextualizing the Canadian Craft Explosion
Presented by: James Phelan, UnTapped Imports

The Canadian Craft liquor movement, now in its third wave, is larger and more diverse than it has ever been, and is impossible to ignore moving forward. With this craft explosion come questions, opportunities, and concerns. What do we mean by "craft?" How did we get here, what is coming next? Most importantly, how can we benefit from this movement and what are the risks? This presentation will contextualize and provide an overview of the craft movement to date, discuss opportunities and risks involved with the current craft milieu, and provide a more casual and laid back seminar to most events in the conference.

James is a beer geek, writer, presenter, historian and Central Canadian manager of UnTapped Imports.


Tuesday, March 12

9:00 – 10:00 AM Round Table Discussion 1 EC; CC = Human & Professional Resources

Oh no not another HR issue! HR issues facing food & beverage departments within the Club industry
Facilitated by: Brad Sluiter, CPHR, SPHRi

We all have them at our Clubs, what are your Biggest HR Challenges? This session will be an opportunity for an open setting Q&A to get those challenges on the table. We will have an opportunity for a round table discussion on what we are facing at our Clubs. Brad will be there to assist with the conversation and provide suggestions and advice to these issues.

Brad is the Human Resources Manager for the Glencoe Club and The Glencoe Golf & Country Club. Over the last 11 years Brad has overseen a large part of the full cycle HR function at the Glencoe; including recruitment and selection, onboarding, training and development and employee relations. He is an active volunteer with the Human Resources Certificate Institute and currently sits on the advisory committee for the Human Resources Continuing Education Program at Mount Royal University.


10:30 AM – 12:00 PM Education Session 1.5 EC; CC = Leadership

Livin’ the Life
Presented by: Shelley MacDougall, New Reality, Calgary, AB

This powerful workshop is designed to enhance the happiness, health and wealth of managers and all of their staff. The first step is realizing that you have the power to design it! You will create the vision and define what “Livin’ the Life” means to you. After you set 3 short-term goals to move you in that direction, Shelley will share some of the keys to get you there faster. Get ready to design and live!

Dress Code
Blue Jeans/denim are not acceptable attire at any education session or clubs

  • Education Sessions – Business Casual
  • Welcome Reception – Casual
  • Gala Dinner – Business Attire

Conference Bus Transportation
Transportation to the social events is included in your registration fee. Buses will leave promptly at the times indicated in the final program, which will be provided to delegates at conference. All other conference events are at the host hotel.

Accommodation
The Westin Edmonton (10135 100 St. NW, Edmonton, AB T5J 0N7) will be our host hotel this year. The hotel is in the heart of downtown near the city's vibrant arts district. Popular attractions, such as the Shaw Conference Centre, Edmonton City Centre Shopping and Rogers Centre, are within minutes of the hotel.

Standard hotel rooms are available at the negotiated Conference rate of $179 single or double occupancy, plus taxes.

  • Reservations Online
  • Reservation by phone: Hotel Direct 1-780-426-3636 / Central Reservations: 1-800-937-8461

You MUST indicate that you are with The CSCM 2019 National Food and Beverage Management Conference. The Conference rate will be available until 5:00 p.m. MST, February 13, 2019 after which all unreserved rooms that are being held will be released for general sale.

  • Check-in: 3:00 p.m.
  • Check-out: 12:00 p.m.
  • Early departure: should you check out prior to the confirmed checkout date (done when checking in) you will be charged a fee of $75.

Travel to Edmonton


Thank you to CSCM's Corporate Partners!