The Canadian Society of Club Managers is pleased to be a member of the National Allied Golf Associations (NAGA). NAGA is a federation of national golf associations in Canada, represented by their respective chief operating officers, committed to a shared understanding of each others' roles, working together on matters of mutual interest and the health of the golf industry, and promoting ways to grow the game of golf in Canada. In addition to CSCM, the member organizations are:
CSCM is represented on the NAGA Board by Suzanne Godbehere, CSCM Chief Executive Officer.
NAGA rotates the Chair position through the members on the Board annually. The 2017-2018 Chair is Jeff Calderwood.
To provide members with pertinent, timely national research, communication, government advocacy and a forum to understand each member's organization. Activities in support of the Mission include the following:
The National Allied Golf Associations (NAGA), which includes the CSCM, has released the new economic impact of golf study. The release was done via media conference on June 3 at Parliament Hill, in conjunction with another Golf Awareness Day to inform Members of Parliament of the high benefit that the golf industry generates for Canadian society. This Golf Awareness Day also served as a lobby day formally requesting a change to the Income Tax Act to allow golf as a 50% deduction for businesses entertaining clients. Currently golf does not qualify for that expense deduction, while all competing industries do. A ‘win’ on that issue will remove this unfairness and drive up corporate demand for golf, benefitting all sectors of our industry.
Please download the Executive Summary and/or the Key Findings details in both official languages below:
Download 2014 Economic Impact of Golf Study Exec Summary - Eng (PDF)
Download 2014 Economic Impact of Golf Study - Exec Summary - Fr (PDF)
Download 2014 Economic Impact of Golf Study Key Findings - Eng (PDF)
Download 2014 Economic Impact of Golf Study Key Findings - Fr (PDF)
This Economic Impact of Golf in Canada study was conducted by Strategic Networks Group (SNG), the same research firm who did our 2009 study. And it is based upon 2013 golf data derived from two surveys, a golfer survey of 15,000 and a golf course operator survey of 300. As expected, some of the measurable economic indicators are trending up and some are down. Overall, the direct Gross Domestic Product by Canadian golf is up to $14 billion, and when including golf’s economic spin-off to related industries the total GDP generated is approximately $40 billion.
Golf remains the #1 participation sport in Canada, and that golf participation rate also remains #1 of all countries in the world. This exceptional popularity of our sport then drives the large economic impact you’ll see in the Study, to the point where Canadian golf generates more revenue than all other participation sports and recreation facilities combined.
NAGA is planning to repeat this Study commencing 2018 with the target of publication in 2019.
The National Allied Golf Associations (NAGA) have released a Canadian Golf Consumer Behaviour Study aimed at helping the Canadian golf industry to better understand the current state of golf in Canada as well as factors that influence the behaviour of consumers as they relate to golf. A press conference was held at Golf House in Oakville, ON on Wednesday September 12 for the release of the report to the media.
The purpose of conducting the Study was to gather insights and intelligence that can enable NAGA (comprised of the National Golf Course Owners Association Canada, the PGA of Canada, the Canadian Society of Club Managers, the Canadian Golf Industry Association, the Canadian Golf Superintendents Association and Golf Canada) as well as the Canadian golf industry to better understand consumer behaviour characteristics in Canadian golf; uncover actions which offer an opportunity to sustain the game in Canada; and improve on factors that impact consumer behaviour as it relates to golf in Canada.
As a resource document, the study provides a measure of research related to the Canadian golf industry which is rooted in statistical-based facts. The ultimate goal of the study is to provide statistical and predictive insight that can serve as a learning resource for the Canadian golf industry as it works to better understand factors that have a positive and negative impact on Canadian golf consumer behaviour.
Please click here to download the Executive Summary and the full detailed Study in English or French.
There are no current plans to repeat this Study in the near future.
Membership is granted to associations which are national in scope, are the sole representative of the segment of the golf industry being addressed and are not competitors with some other national organization serving the same group of people.