CSCM undertook an extensive consultation process in 2014 to develop our strategic direction for the future. The process included a member survey, focus groups and interviews with stakeholder groups. The outcome of those discussions culminated in Vision 2020, with four strategic priorities:
Members First: A commitment to growing membership, appreciating diversity in what members value and need, providing networking opportunities and recognizing the significant contributions that members make to the Society and the club management profession.
Enhancing Value for Membership: Ensuring that members and their clubs see a direct return on their investment in membership in CSCM, a commitment to excellence, innovation and continuous improvement in all aspects of CSCM programming and resources for members.
Extending Our Reach and Impact: A commitment to ensuring that CSCM is both recognized and respected as THE organization providing leadership in professional club management.
Supporting Organizational Strength and Sustainability: Development of a fresh, contemporary and impactful brand identity was immediately implemented as part of the commitment to innovation and efficiency in CSCM's operations, along with strong and effective governance at the national and branch levels.