CSCM undertook an extensive consultation process as the first phase in 2014 in developing our strategic direction for the next three to five years. The process included:
The information gathered provided excellent background information for the CSCM Board and Branch Presidents to develop our current strategic plan at the 2015 annual Leadership Forum. The outcome of those discussions culminated in Vision 2020, providing CSCM with a clear focus for the next horizon and continuing to support our members through leadership in professional club management.
Four strategic directions or leadership priorities frame the plan:
It starts with you! A commitment to growing membership, appreciating diversity in what members value and need, providing networksing opportunities and recognizing the significant contributions that members make to the Society and the club management profession are a leadership priority.
A commitment to ensuring that members and their clubs see a direct return on their investment in membership in CSCM, a commitment to excellence, innovation and continuous improvement in all aspects of CSCM programming and resources for members.
A commitment to ensuring that CSCM is both recognized and respected as THE organization providing leadership in professional club management.
Development of a fresh, contemporary and impactful brand identity was immediately implemented as part of the commitment toinnovation and efficiency in CSCM's operations, along with strong and effective governance at the national and branch levels.
These four leadership priorities then formed the basis for the CSCM National Board's Ends Policies or strategic goals which provide the map for the coming years.